William Rosellini

Free Guides for Deep Tech Founders

I get many emails that asking for advice on a wide range of topics – here are some guides that cover what I’ve learned over time.

What is a PPM?

A PPM is the Private Placement Memorandum, also known as: Private Offering Memo, Confidential Offering Memorandum, Investment Memoranda and/or Private Placement Prospectus. It is the booklet that...

Basic Share Structuring

To start a Regulation D private securities sale you will need to start by developing an investment structure. The basic share structure should detail what the investors will get in return for their...

Bring your Startup to Life with Business Plan Services

How Business Plan Consulting Services Create Value In a sentence, great business plan services help entrepreneurs and management teams plug strategic gaps and blind spots in their business models...

Facebook’s Use of Regulation D

Facebook’s use of Regulation D was vital to their success. If you’re like us you’re probably wondering how Facebook got started. Well, according to the SEC’s archives, they had very humble beginnings...

Capital Raising in the U.S – Analyzing Offerings Using Reg D Exemption

Division of Economic and Risk Analysis (DERA) U.S. Securities and Exchange Commission...

Disclosing When you have Diluted Shares

Along with specific risk factors, disclosing ‘dilution’ is one of the most important sections of a PPM (what’s a PPM?). It’s one of the first sections investors review when reviewing a potential...

Types of Reg D Securities Sales

The two general types of Reg D securities sales are: (1) Equity, and (2) Debt. These can also be combined into a Convertible hybrid of the two (see #3 below).  An ‘equity‘ offering is where the...

Verifying Your Qualified Investor

According to Reg D rules, Issuers (companies raising capital) are responsible for verifying investor suitability. This process establishes whether they’re a qualified investor as an accredited...

Your Investor Relations Strategy After The Offering

Following up with private investors (new shareholders, or members) is key to continued success. It’s also a great way to keep them from calling once a week to check on company progress...